AASHTO CGDOT-1
- Communications Guide for State Departments of Transportation
- Handbook / Manual / Guide by American Association of State and H
- Category: AASHTO
$170.00
$85.00
This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT "brand," and better communicate the DOT mission to the public and stakeholders.
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